your first bikini or brazilian wax:

everything you need to know

Hey gorgeous! Whether you’re getting ready for your first bikini or Brazilian wax, or are looking for tips and tricks to make your next bikini wax as luxurious of an experience as possible, we’ve got you covered! Gents, sorry, but we’re going to ask you to sit this one out. These tips are specific to bikini waxes for women, but if you’d like to see content like this for other services we offer to men and women alike, hit us up on Twitter or Facebook and we’ll see what we can do.

Alright ladies, if you’re the type to jump ahead, we’ve provided a few links to get you to the topics you want to read about most. Or, feel free to read this guide beginning to end to get the 411.

Young woman in water with gorgeous-looking skin


5 reasons you’ll love getting your bikini area waxed

Getting your bikini area waxed by a professional can truly be a “treat yourself” moment. Most ladies find themselves more pleased with the results of waxing than other temporary hair removal options like shaving, epilation, and hair removal creams. Our top five benefits include:


Skin health

Not only does waxing remove hair, it’s a physical exfoliation that removes lifeless surface skin cells, which means you’re receiving hair removal and skincare all in one.


Smoother skin

Because you are removing hair from the root and exfoliating the skin, after a wax, you’ll probably find that your skin is now among the smoothest things in your life (sorry, boyfriend).


Longer-lasting results

Since your hair is being removed by the root, it will take much longer to grow back than with shaving.


Thinner and finer hair

When your hair does grow back after waxing, it will grow back weaker, making it finer, softer and sparser. Win-win!


Minimal irritation

Many people find hair removal methods like epilation and hair removal creams irritating to the skin. However, waxing rarely causes this problem if it’s done by a licensed professional.


Once your first wax is out of the way, you’ll find out that every reservation gets easier and easier. In order to keep your skin soft and smooth and your next wax as painless as possible, we recommend waxing year-round.

How exactly does bikini waxing stack up against the rest?

Bikini Waxing vs. Shaving

Waxing provides smoother and longer lasting results by removing the hair from the root, whereas shaving cuts the hair right below the skin’s surface, causing a prickly feel days after shaving. Waxing is also healthier because it provides a physical exfoliation, removing lifeless surface cells. In other words, waxing will give you the smoothest skin – and the smoothest experience.

Bikini Waxing vs. EpilatioN

Epilation is very similar to shaving or tweezing, and removes the hair right below the skin’s surface. Because epilation is done by machine, it’s slower and significantly more painful than waxing. Waxing provides smoother and longer lasting results with far less discomfort.

Bikini Waxing vs. Hair Removal Creams

Waxing provides smoother and longer lasting results by removing the hair from the root. Chemical creams only remove the hair right below the skin’s surface. Just be warned, these can be very irritating to the skin as the cream can cause burning if left on for too long.

Women in bathing suits showing their perfect hair-free skin Women in bathing suits showing their perfect hair-free skin

What about a more permanent solution?

Thinking about laser hair removal? Well, it can be risky - laser hair removal may or may not provide permanent hair removal. Results vary due to women’s varying skin tones and hair types. It can also be very expensive, especially if it doesn’t turn out to be a permanent hair removal solution for you. Waxing provides smooth results for three to four weeks and is very cost effective.

THE types

The different types of bikini and Brazilian waxes

If you’ve heard the terms bikini and Brazilian waxing thrown around interchangeably, then you may be confused. But don’t worry – we’re here to clear things up. At European Wax Center®, we define our three service offerings as bikini line waxes, bikini waxes, and bikini Brazilian waxes.

Bikini line

is a basic tidying; we wax the sides (called your panty line) and across the top. If you’re wearing a bikini, this will prevent any hairs from “peeking out”.

Bikini full

is the next step and allows you to take off as much or as little hair as you like from the front. If you want to leave a small “strip”, triangle, square, or nothing at all, it’s up to you.

Bikini Brazilian

goes from the front, all the way to the back with an added butt strip. This is perfect for a completely nude look or you can leave a neat triangle, strip, or square on the front. Choose the style that best fits you.

Ladies around a pool with beautiful waxed skin Ladies around a pool with beautiful waxed skin

Know your style and
feel ready to take the plunge?

Find a location and make a reservation today!

icon description location
locate me icon description

Proper Preparation

How to get prepared for your first bikini wax

Relax, gorgeous

The pain that sometimes gets associated with waxing is mostly caused by the anxiety and tension a person feels while on the waxing bed. The more relaxed you are, the less painful the experience will be. View your waxing experience as a bit of pampering that results in luxuriously smooth skin.

Get wax ready

Your hair should be at least a ¼ inch long (about the length of a grain of rice), to allow the wax to grip around the hair. If it is your first time waxing, then we recommend you refrain from shaving for at least two weeks before your reservation. After your first wax, it is recommended to wax every three to four weeks. Then go home and throw your razors away, because you’ll never have to shave again.

Our top 6 dos and don’ts of bikini waxing


  • Relax. Breathe. Find your special place. Think about an awesome meal you had. Pretend you’re on a beach with your favorite celeb. The more relaxed you are, the better the waxing experience will be.
  • Inform your Wax Specialist of any medications you are taking, such as antibiotics, Accutane, or topical creams you’re using, such as Retin-A, which may not be compatible with waxing.
  • Wear comfortable cotton panties to avoid irritation if it’s your first time receiving a bikini wax. They don’t have to be cute, but hey, it couldn’t hurt.


  • Tan the area you plan to wax 24 to 48 hours before reservation.
  • Consume alcohol or significant amounts of caffeine before your reservation. Both can cause your pores to tighten, resulting in a more uncomfortable experience. Save the partying for afterwards.
  • Use any numbing creams. Sorry to be the bearer of bad news, but they do not penetrate the skin deep enough to be effective.

The Service

Our bikini waxing service, step by step

The Arrival: When you arrive at a European Wax Center, you’ll be greeted by a Guest Service Associate. Our Guest Service Associate will check you in, answer any questions that you have, and inform you of any current promotions we have to help you save on your waxing visits. You’ll wait in the lobby area where your Wax Specialist will come out to greet you and lead you into one of our private waxing suites. All of our friendly Wax Specialists are licensed professionals. They are also required to successfully complete our in-house training program to ensure that guests receive the same level of excellence from every Wax Specialist.

Disrobing: Your Wax Specialist will ask you to remove your garments from the waist down before hopping on the bed. This allows the Wax Specialist to work without interruption and also prevents wax from getting on your undergarments or clothing. Don’t be shy – you look great.



First, we cleanse the area to remove any makeup, oils or lotions that may reduce the quality of your wax from taking place.



Next, we protect the skin with our soothing pre-wax oil.


Pain during your waxing will be dependent on your mindset, your general tolerance for discomfort, and whether or not you stay on schedule. Everyone is different, but top magazines and beauty reviewers have said waxing is virtually painless thanks to our exclusive Comfort Wax.



Then, it’s time for your wax. Our Comfort Wax™ is a hard wax applied at a warm, luxurious-bath-water temperature. However, because everyone’s skin sensitivity is different, we highly recommend that you make your Wax Specialist aware of any discomfort if you feel the wax is too warm. Hard wax, also referred to as a strip-less wax, gets its name from the actual wax cooling and hardening after application onto the skin. The wax itself is then removed without the use of a cloth strip.



Finally, we rejuvenate the area by applying our Smooth Me Ingrown Hair Serum formulated with our exclusive Comfort Blend™ and antioxidants to help prevent and clear ingrown hairs and breakouts as well as calm and nourish the skin. This deluxe product is also available in our centers for purchase.

Additionally, once you’re done, your Wax Specialist will provide you with some home care tips. Service times depend on a number of factors, but most of our guests are in and out within 15 to 30 minutes.


After your first wax

Your first wax removes the majority of hair that has grown above the skin. Because hairs grow in different cycles, your subsequent waxes will remove the hairs that were still growing below the skin’s surface but have now sprouted above the skin. After three to four waxes, all of your hairs should be growing in the same cycle, resulting in longer lasting smooth skin.

Bikini wax aftercare tips

Consistency pays off. Once your first wax is out of the way, every reservation gets easier and easier as long as you don’t shave. If you shave, the next wax will likely feel just like the first. Additionally, shaving between waxes can make you susceptible to itching, or worse… ingrown hairs. Plus, shaving is just irritating and time-consuming. So put the razor down!

How long should hair be for my next wax?

We recommend getting waxed once your hair has grown to be at least a ¼ inch long. Usually your wax will last from three to four weeks, but everyone’s rate of re-growth is different so results will vary between guests. But remember, with the right products, you can help your skin stay smoother, longer. Just ask your Wax Specialist to point you in the right direction.

Sex after waxing?

We recommend that you wait 24 to 48 hours to give your skin time to heal and allow hair follicles to close. This will prevent any further skin irritation.

Tanning after waxing?

Tan, beautiful skin looks amazing, but we recommend waiting 24 to 48 hours after a wax before tanning. The freshly waxed skin is susceptible to sun damage if exposed too soon. If you need to go in the sun, thoroughly apply sunscreen to the waxed area.

5 possible side effects of bikini waxing and how to treat them

Redness after waxing

This will disappear over time. You can be red from a few minutes to a few days depending on your skin sensitivity and how your skin handles the wax.

Ingrown hairs after waxing

To prevent ingrown hairs or further skin irritation, we recommend that you use both our Smooth Me Ingrown Hair Serum and Smooth Me Ingrown Hair Wipes. The serum is infused with our Comfort Blend™ and antioxidants to help prevent and clear ingrown hairs and breakouts as well as calm and nourish the skin. Our Smooth Me Ingrown Hair Wipes are formulated with alpha and beta hydroxy acids and our Comfort Blend ™ to help clear and prevent bumps and ingrown hairs as well has help to slow the regrowth of hair between waxes.

Stubble after waxing

If you’ve just gotten waxed and are already seeing a “5 o’clock shadow”, just know that our hairs grow in different cycles. It’s possible that the hairs just below the skin’s surface have sprouted after your wax service, resulting in a stubbly feel. Moisturizing daily between services is a must; dry or brittle hair can easily break during a wax service. But don’t worry, just go with the flow - allow these hairs to grow so we can remove them next time we see you.

Bumps after waxing

Some bumps are a result of post wax irritation and will go away on their own within a few hours to a few days. To help calm your skin, you can use our Smooth Me Ingrown Hair Serum to help soothe and treat any ingrown hairs, bumps or breakouts.

Itching after waxing

We know it’s going to be tempting, but try really, really hard not to scratch those freshly waxed areas. Because the skin will be new and sensitive, you must be careful not to cause further irritation by scratching. Try to help soothe the area by using an aloe vera gel or our Smooth Me Ingrown Hair Serum to help soothe the skin.

Picture of Strut Smoothly™ Skincare Collection

European Wax Center has developed a product to minimize and eliminate nearly every possible side effect that can come with waxing. View our products to learn more.

The FAQs

The Answers to Your Frequently Asked Questions

Can I get waxed if I’m having my period?

Sure, we can absolutely wax you when Aunt Flo’s in town. Just be aware that the area is often more sensitive during this time, so you may experience more discomfort than usual. In order to successfully complete the service, you will need to wear a tampon.

Can I get waxed if I have a sunburn?

We will not perform services on sunburned skin or skin that is irritated or unhealthy. Believe us, you wouldn’t like it if we did. When your skin has healed, you can call to book a reservation.

Can I get waxed if I’m taking medication?

It's always best to refer to your doctor if you have any questions. For prescribed creams such as Retin-A or Differin, we advise that you stop use seven days prior to your reservation and do not resume use until seven days after your wax. We will not wax you if you are on Accutane or have been in the past 6 months. It's very dangerous to wax while on Accutane and a doctor's note will be needed to receive services. It's very important that you inform our Guest Service Associates of what medications you may be taking so we can provide you with a safe waxing experience.

Is it safe to have a Brazilian wax while pregnant?

First, congratulations! Second, yes, you can still wax. However, you may experience more skin sensitivity due to the hormonal changes your body is going through. Our Wax Specialists will make you as comfortable as possible during the service. We recommend checking with your doctor during the last two months of pregnancy.

Is there an age limit for waxing?

At European Wax Center, we require guests under 16 to have parental consent for bikini services. Each location has their own Young Guest policy when it comes to providing bikini services on minors. You will have to inquire with the center directly to see what their age limit is. (Oh, and just in case you were wondering…there’s no upper age limit, either. We welcome everyone!)

What if I have piercings and tattoos? Will it hinder my experience in any way?

Waxing areas with tattoos will not cause any problems to your art, or your skin. In fact, waxing will help brighten your tattoo by removing the dead surface cells on top of it. We recommend that you remove your piercing. If you cannot remove your piercing, the Wax Specialist will have to go around it and may leave a couple of hairs that are too close to touch.


New to European Wax Center? Your first complimentary wax is just a click away!

icon description location
locate me icon description
50% Off First Brazilian Wax