Hey gorgeous! Are you looking for absolutely perfect eyebrows? Having gorgeously groomed brows can transform your face, play up your eyes, and reveal a more confident you. While eyebrow waxing lets you achieve that flawless brow, it’s best to leave it to the eyebrow experts. Looking for an eyebrow waxing salon that you can trust to give you those perfect eyebrows, then look to the Experts in Eyebrows at European Wax Center. Last year, we did almost 4 million eyebrow waxes alone.

A reservation with one of our wax specialists along with these tips will put you on your way to achieving #browfection in no time.

Eyebrow waxing


What to expect during a first time eyebrow waxing

When getting your eyebrows waxed for the first time at European Wax Center, it is helpful to know what to expect. Our waxing specialists will walk you through each step during your reservation, you can also get a sneak peek below.

A slight ouch

A little discomfort is completely normal during your first time eyebrow waxing, but don’t worry; it will hurt less and less each time you visit.

Take a little off the top

Don't worry if a pair of trimmers come out. Your wax specialist might use a small scissor to snip your longer hairs.

A tweeze here, a tweeze there

After waxing, your specialist may tweeze your brows to perfection by removing any pesky strays.

A smidgen of red

The skin around your brows may become red after waxing. To play it safe, get a wax about three days before any event.


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Our wax specialists will create your perfect brow shape during your reservation, but incorporating these pre-wax tips will ensure that your waxing experience goes flawlessly.

Keep your skin clean and free of lotions, moisturizers, and makeup.

The cleaner your wax specialist's canvas, the better they'll be at crafting your perfect eyebrows.

Avoid tanning before and after your service.

Waxing exfoliates the skin making it more susceptible to sun burns, and more painful.

Inform your wax specialist of any skin medications.

Certain medications (like Retin-A, Differin, or Accutane) can cause skin irritations when combined with waxing. It is always best to discuss with your doctor if you have any questions.

Don't Tweeze beforehand.

It's easy to go overboard. Best to leave your brow shape to the eyebrow experts!

Eyebrow Shaping and Waxing Techniques:

Deciding on the best brow shape for your face is not a one-size-fits-all process. There are five basic eyebrow shapes and your wax specialists will help you find the best natural brow shape and that compliments your face. Your wax specialist will use either straight or curved wax strips to give you your desired eyebrow shape.

image description Round brows
image description Soft angled brows
image description Sharp angled brows
image description Flat brows
image description 'S'-shaped brows

It’s important to have an expert help determine what shape is best for your face. Your individual face and defined brow shape will determine which brow shape our wax specialist will recommend. Our expert waxing specialists will be able to work with you to make sure that you love the end result.

Below are some tips based on common face shapes, but remember, everyone is unique.

Square: Because square faces have well-defined, sharp angles naturally, a round or soft angled brow will create gorgeous balance.

Round: With a round face, sharp angled brows with a high arch look best and help to create defined lines that flatter.

Long or Oval: Long or oval faces benefit from having soft arches or a flat brow, having an arch that is too high can elongate the face.

Heart-Shaped: Heart-shaped faces look best with a natural, soft-angled arch that draws just the right attention to the upper half of the face.

Young woman in a mirror gorgeous-looking skin


Hows does eyebrow waxing compare to other methods?

As with everything, you have options when it comes to grooming your brows. So how does waxing stack up against the rest?

Eyebrow Waxing vs. Threading

Eyebrow threading involves using cotton thread to remove short rows of hair from your brow. While eyebrow threading is a relatively new technique in America for eyebrow hair removal, there are some drawbacks to it.

Waxing is a faster and less painful solution than threading. Since threading removes each hair slowly and individually, it can be a more painful and uncomfortable experience than waxing. With waxing you can achieve a sharper, cleaner brow shape that lasts longer. Threading can also be difficult on sensitive skin, especially if you are an acne sufferer. With our Exclusive Comfort Wax and trained wax specialists, our wax can be used on even the most sensitive skin types. It can be difficult to find a trusted and skilled threading practitioner, but with our trained wax specialists, you are in expert hands every time.

Young woman in a bathtub with gorgeous-looking skin

Eyebrow Waxing vs. Tweezing

Just as with threading, tweezing is a slower and more painful experience than waxing. Results do not last as long and it is easy to go overboard and over-tweeze your brows causing permanent damage. However, tweezers are a great way to take care of any pesky, stray hairs that are left over from your wax and can be used in between reservations to keep your perfect eyebrows.

Eyebrow Waxing vs. Microblading

Microblading is not a hair removal technique but rather is a semi-permanent makeup application. When microblading has been done, the hair that remains will still need to be groomed to keep brows looking perfect. Microblading is a painful and expensive procedure that can give a harsher appearance than traditional makeup and can lead to an unnatural looking, semi-permanent result.

Eyebrow Waxing vs. DIY

Working on your brows at home can lead to removing too much hair, over tweezing, and unnatural shapes. It’s best to leave your brows to the professionals as they will be able to determine what shape is best for your face and ensure that just the right amount of hair will be removed. At EWC we offer professional brow shaping. We are the Experts in Eyebrows™. We give a thorough eyebrow consultation to each guest to determine what shape is best for them.


When you leave one of our centers, your brows will look flawless and we want to help you to keep your Browfection going in between reservations with our proprietary products & tools.

How long does eyebrow waxing last?

To keep your brows looking perfect, we recommend waxing every 2-3 weeks. Eyebrow hair tends to grow in more quickly and brows can become unruly if not maintained with a more frequent waxing regimen. This makes our Unlimited Wax Pass a popular option.

Which products should I use to make my brows look gorgeous every day?

Our wax specialists can help you to choose which products will help keep your brows looking gorgeous in between waxes and will help you identify the colors best suited for your skin tone.

Our STRUT BOLDLY BROW COLLECTION includes six products to get you through to your next wax and keep your brows looking full and flawless. All products in the STRUT BOLDLY BROW COLLECTION are:

  • Clinically tested
  • Dermatologist tested
  • Paraben free
  • Mineral oil free
  • Cruelty Free
Young woman in a bathtub with gorgeous-looking skin

Browfection™ Brow Powder Duo

What is it? Lightweight, smudge-proof brow powder

What does it do? Creates a softer, fuller, more natural look. Offers buildable sheer to medium coverage

Browfection™ Brow Liner and Shaper

What is it? Dual-ended, ultra-fine brow liner and shaper

What does it do? Creates impeccably shaped brows. Fills in even the smallest gaps, mimicking brow hair.Spoolie brush helps blend and tame unruly hairs into place

Oh My Brow! Brow™ Highlighter

What is it? Dual-ended soft highlighting illuminator with a sponge end for blending

What does it do? Gives arches a boost and enhances the eye area. Brings instant life to brows

Ready. Set. Brow™! Perfect Brow Groomer

What is it? Clear, soft-holding brow-setting gel

What does it do? Shapes and sets brows keeping rebellious brows on their best behavior. Doesn’t leave brows stiff or sticky. Can also be used as an eyelash primer to protect and keep lashes in line.

Brow Pals Dual-Ended Brow Brush

What is it? Dual-ended artistry tool with a spoolie brush and an angled brush.

What does it do? Shapes, tames, and grooms brows.

Sucha Tweeze™ Slant Tweezers

What is it? Hand-polished, stainless steel slant tip tweezers.

What does it do? Makes brow maintenance quick and effortless.

Browfection Tinted Brow Builder

What is it? Fiber-in-gel formula that adds color, builds volume, and creates fullness available in 3 shades.

What does it do? Tints brows, builds volume, Creates the look of fuller brows, offers buildable coverage.

After waxing, Follow these five steps for #browfection

usE our Strut Boldly™ Brow Collection to pull off an impeccable look.


1Start with the tail

Use short, light strokes to fill in the tail by starting at the arch and extending to the end. Finish the end into a graceful point.


2Build the base

Create a baseline across the bottom of the body of the brow.



Make a parallel line to the baseline and fill the area in between while avoiding the start.



Fill in the inside edge of the brow using a light touch to avoid a “drawn on” result.



Use the spoolie brush to blend it all together until you accomplish #browfection.


Listen up, guys! Eyebrow waxing is not just for the ladies -- men’s eyebrow grooming is becoming increasing popular these days. So when looking for a place that specializes in men’s eyebrow waxing, look to the Experts in Eyebrow™ at European Wax Center.

To tame unruly brows, we recommend visiting one of our waxing specialists when stray hairs extend beyond the browline and when there is a unibrow situation that needs to be manscaped. Just as for the ladies, it’s easy to go overboard when grooming your brows on your own. While you could get a men's eyebrow grooming kit and try to do it yourself, you run the risk of getting an unnatural or uneven result.

Our eyebrow experts have been trained on the proper eyebrow shapes for guys so you can relax knowing you'll get results that you'll be satisfied with. Have a lot of hair or really thick eyebrows? Then waxing is a great option for you. Depending on the type of hair you have, a visit to the waxing center can leave your eyebrows looking great for weeks.

Don’t get stuck with bad eyebrows, leave your manscaping to the professionals.


New to European Wax Center®? Your first complimentary wax is just a click away!

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